Privacy policy

Last updated: October 19, 2026

The Boutique Americana is an international online store serving customers in the United States.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit theboutiqueamericana.com, place an order or contact us.

By using our website, you acknowledge and understand the practices described in this Privacy Policy.

This policy also explains the privacy rights you may have under the laws of your state (see section 10).

1. Information We Collect

When you visit our website, place an order or contact us, we may collect the following personal information:

  • Full name
  • Billing and shipping address
  • Email address
  • Phone number
  • Order and transaction details (we never receive your full card number)
  • Account details, if you create an account
  • The content of your messages to our customer service
  • IP address, device and browser information, and how you use our website, collected through cookies and similar technologies

We collect this information directly from you when you place an order, create an account or contact us, and automatically when you browse our website. We do not knowingly collect personal information from children.

2. How We Use Your Information

We use your personal information to:

  • Process and deliver your orders, including returns and refunds
  • Provide customer support
  • Communicate with you about your orders or inquiries
  • Send marketing emails where you have opted in
  • Keep our website secure and prevent fraud
  • Improve our website and services
  • Comply with legal, tax and accounting obligations

We only collect and use personal information that is necessary to operate our store and serve our customers.

3. Payment Processing

Payments on our website are processed securely through Shopify Payments. We do not store or have access to your full payment card details.

4. Marketing Communications

If you choose to subscribe to our mailing list, we may send you promotional and marketing emails.

You may unsubscribe at any time by using the unsubscribe link in any of our emails or by contacting us.

Transactional emails, such as order confirmations and shipping updates, will still be sent as necessary.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enable essential website functionality
  • Analyze website traffic and performance
  • Support advertising, remarketing and marketing activities

These technologies may include:

  • Shopify analytics tools
  • Google Ads and Google Analytics tracking tools
  • Advertising pixels from other platforms, such as the Meta (Facebook) Pixel, where we use them
  • Email marketing and automation platforms

These tools help us understand how visitors interact with our website, measure advertising performance and improve our marketing.

You can manage or disable cookies through your browser settings. You can also opt out of analytics and advertising cookies at any time:

  • Use the "Your privacy choices" link in the footer of our website
  • Turn on Global Privacy Control (GPC) in your browser; we treat that signal as an opt-out request
  • Email us at info@theboutiqueamericana.com and we will apply the opt-out for you

For cookies set by Shopify, see https://www.shopify.com/legal/cookies.

6. Information from Children

Our services are not directed to children, and we do not knowingly collect personal information from individuals under the age of 18.

If you are a parent or guardian and believe that a child has provided personal information to us, please contact us at info@theboutiqueamericana.com so that we can review the situation and delete the information.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information belonging to individuals under 16 years of age.

7. Sharing of Information

We share personal information only with trusted service providers that help us operate our store, including:

  • Shopify (website hosting and e-commerce platform; see Shopify's privacy policy at https://www.shopify.com/legal/privacy)
  • Payment processors (Shopify Payments)
  • Our warehouse in Ningbo, China, and the shipping carriers and logistics providers that pack and deliver your order; they receive your name, delivery address, phone number and order details
  • Customer support tools that help us answer your messages
  • Advertising and analytics partners, such as Google
  • Email marketing and automation platforms

These providers use your information only as necessary to perform their services. We may also disclose information to public authorities where the law requires it.

We do not sell or rent your personal information for money. Our use of advertising cookies may count as "sharing" personal information or as "targeted advertising" under some state privacy laws, and you can opt out of it at any time as explained in section 5.

8. Where Your Information Is Handled

Your personal information may also be handled outside the United States, principally in China, where your order is packed and shipped, and in the countries where our service providers and customer support operate, including Canada and member states of the European Union.

9. Data Retention

We retain personal information only for as long as necessary for the purposes described in this policy and to meet legal, regulatory and accounting requirements. Order and invoice records are generally kept for up to 7 years for tax and accounting purposes, customer service messages for up to 3 years after your request is closed, and marketing data until you unsubscribe.

10. Your Rights

Depending on the state you live in (for example California, Colorado, Connecticut, Texas or Virginia), the law may give you specific privacy rights. We apply them to all our customers in the United States. You have the right to:

  • Request access to the personal information we hold about you and receive a copy of it
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information, subject to applicable legal obligations
  • Opt out of the sale or sharing of your personal information and of targeted advertising
  • Opt out of marketing communications at any time
  • Withdraw your consent where we rely on it
  • Not be treated differently for exercising any of these rights

To exercise any of these rights, email us at info@theboutiqueamericana.com. Exercising these rights is free, and we will respond within 45 days. We may ask you to confirm your identity first, usually by matching your email address and order number. You can also authorize someone in writing to make a request for you. If we decline a request, we will tell you why, and you can appeal by replying to that message; we answer appeals within 45 days.

Information for California residents

In the past 12 months we have collected the categories of personal information listed in section 1 (identifiers and contact details, order and transaction information, customer service messages, and internet activity data) for the purposes described in section 2, and we have disclosed them to the service providers listed in section 7. We do not sell personal information for money, and we do not knowingly sell or share the personal information of anyone under 16.

11. Data Security

We use reasonable technical and organizational measures to protect your personal information.

However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

12. Complaints

If you are unhappy with how we handle your information, please contact us first and we will try to resolve it. You can also contact the Attorney General or the consumer protection office of your state.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The current version is always available on this page, with the date of the last update shown at the top.

Store Information

The Boutique Americana
International online store
Contact address (correspondence only): 622 3rd Ave, New York, NY 10017, United States
Primary market: United States

Customer Support

Email: info@theboutiqueamericana.com
Phone: +1 (928) 394-3463
Monday to Friday: 9:00 AM to 5:00 PM (Eastern Time)
Weekends: 11:00 AM to 4:00 PM (Eastern Time)
We aim to respond within 24 hours on business days.